Westin and Reebok to launch fitness product
Westin Hotels & Resorts and Reebok have formed a multi-faceted partnership to develop the travel industry’s most extensive fitness and wellness initiative ever.
Unveiling today, WestinWORKOUT(SM) Powered by Reebok features new custom designed fitness facilities, a Reebok-designed workout regimen for travelers, and an in-room yoga workout centered around Westin’s renowned Heavenly Bed(R).
WestinWORKOUT Powered by Reebok will launch today in 25% of Westin’s hotels in North America including The Westin New York at Times Square, The Westin Philadelphia and The Westin Seattle, and will be in 77 Westin hotels by the end of 2004. Westin and its hotels are investing more than $10 million to redesign fitness facilities in all its hotels in North America. Custom designed for Westin, the new fitness rooms are inspired by upscale health clubs in major cities throughout the nation.