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New look Holiday Inn

Horeca

InterContinental is testing a new prototype for its key midmarket Holiday Inn brand. The first property is at Gwinnett Center in Georgia. It is an attempt to breathe new life into a brand first launched in 1952, according to a report in US newspaper the Atlanta Journal-Constitution.

The new look sees the introduction of contemporary furniture, high-speed internet connections, flat televisions, menus on portable computer tablets and extra-large showers. But it is also back to the future for the brand as it is using vintage photographs from founder of the chain Kemmons Wilson.

The new look sees the introduction of contemporary furniture, high-speed internet connections, flat televisions, menus on portable computer tablets and extra-large showers. But it is also back to the future for the brand as it is using vintage photographs from founder of the chain Kemmons Wilson.

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