China's hotel market outperforms European average

Deloitte's first survey of the hotel market in China - which is tipped to become the world's top tourism market by 2020 - reveals robust growth in the 12 months to August 2004 compared with the same period in 2001, before the shockwaves of 11 September and the SARS epidemic.

More than 50% of the market reported double-digit growth in revenue per available room and outperformed the Asia-Pacific total. All Chinese markets outperformed the European average. Only 10% of Chinese hotels are currently branded.