Accor To Expand Presence Across Canada
Realstar Group, one of Canada’s premiere real estate and hospitality companies, will become the exclusive Canadian master franchisor of Accor, the European leader and one of the world’s largest groups in hotels and services.
Accor brands included in this venture are Novotel, Studio 6 and Motel 6. In the first five years of this venture, Realstar’s plan is to franchise 20 Novotel, 30 Motel 6 and 10 Studio 6 hotels. Realstar estimates the value of hotel development to be in excess of $ 500 million over this five-year phase. City-centre conversions and new construction will take place across Canada.
Realstar and Accor will develop a new construction Novotel prototype that will appeal to Canadian travellers and complement the internationally recognized Accor style. Approximately 2,200 full-time jobs will be created in the early years of the long-term venture.