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Brand Web Sites produce 67% of bookings

Horeca

TravelCLICK today released results from the company’s 2003 eTRAK report demonstrating that major hotel chains continue to receive the majority of their Internet reservations through their own brand sites. eTRAK analyzes the booking production of central reservation offices (CRO) for 28 major hotel chains.

For the first six months of 2003, total Internet reservations showed a growth of 36 percent compared to the same period in 2002. eTRAK statistics indicate that voice bookings received at reservation offices continue to decline, now representing less than 39% of total reservations processed by CROs. GDS distribution continues to dominate Internet third party distribution totals. GDS reservations represent 35.6% of all CRO reservations, compared to the 8.5% of CRO reservations produced by third party Internet sites.

For the first six months of 2003, total Internet reservations showed a growth of 36 percent compared to the same period in 2002. eTRAK statistics indicate that voice bookings received at reservation offices continue to decline, now representing less than 39% of total reservations processed by CROs. GDS distribution continues to dominate Internet third party distribution totals. GDS reservations represent 35.6% of all CRO reservations, compared to the 8.5% of CRO reservations produced by third party Internet sites.

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