China’s hotel market outperforms European average
Deloitte’s first survey of the hotel market in China – which is tipped to become the world’s top tourism market by 2020 – reveals robust growth in the 12 months to August 2004 compared with the same period in 2001, before the shockwaves of 11 September and the SARS epidemic.
More than 50% of the market reported double-digit growth in revenue per available room and outperformed the Asia-Pacific total. All Chinese markets outperformed the European average. Only 10% of Chinese hotels are currently branded.