J.D. Power: online rates not always lowest

Labor Day weekend travelers may want to take note that guests who make hotel reservations ahead of time are much more likely to be satisfied with their hotel stay than those who don't. Yet, booking reservations on the Internet may not necessarily result in a lower room rate, according to the J.D. Power and Associates 2003 North America Hotel Guest Satisfaction Index Study(SM) released.

The study finds that while Internet reservations continue to rise dramatically, guests who made hotel reservations on the Internet in the mid-price and extended stay segments paid between 2 and 5 percent more than those who booked through traditional routes. Since 2002, the percentage of Internet bookings has increased by double digits.

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