Rezidor SAS Hospitality was awarded the master franchise for the Park Inn brand for Europe, the Middle East and Africa in 2002 by US-based Carlson Hotels Worldwide. It intends to build the brand into Europe’s leading mid-market player.
The brand aims to offer highly efficient, functional, practical and affordable accommodation.The Park Inn Heathrow has already benefited from a £15m investment, and another £10m will be ploughed into the hotel over the next two years as part of its conversion.
It joins other Park Inn hotels in Berlin, Nice, Copenhagen, Zurich and Stockholm.There are currently 70 Park Inns operating worldwide, and Rezidor has opened 35 hotels since 2002. It intends to have 150 running or under construction by the end of 2006.
'The UK is one of our primary markets and therefore the introduction of Park Inn is a logical step forward', said Kurt Ritter, president and chief executive officer of Rezidor SAS Hospitality.
