EU approves online hotel reservation network

European Union regulators Monday approved a joint venture involving French hotel chain Accor SA, British-based Hilton Group PLC, Six Continents and U.S. ...

The European Commission said the deal does not give rise to any significant competition concerns because it would have only a minor share of the market. The system also will have built-in safeguards to prevent coordination of strategies.

The joint venture, WorldRes Europe, will operate an online system for the partners to store, manage and distribute room rates and availability information, allowing real-time reservations.

Accor operates 3,835 hotels in 90 countries under the Sofitel, Novotel, Mercure, Ibis, Formule 1 and Etap brands.

The Hilton Group owns about 415 hotels, of which 150 are marketed under the Hilton, Scandic and Conrad brands.

Six Continents operates 3,325 hotels worldwide under a number of brands, including InterContinental, Crowne Plaza and Holiday Inn.

The European Commission said the deal does not give rise to any significant competition concerns because it would have only a minor share of the market. The system also will have built-in safeguards to prevent coordination of strategies.

The joint venture, WorldRes Europe, will operate an online system for the partners to store, manage and distribute room rates and availability information, allowing real-time reservations.

Accor operates 3,835 hotels in 90 countries under the Sofitel, Novotel, Mercure, Ibis, Formule 1 and Etap brands.

The Hilton Group owns about 415 hotels, of which 150 are marketed under the Hilton, Scandic and Conrad brands.

Six Continents operates 3,325 hotels worldwide under a number of brands, including InterContinental, Crowne Plaza and Holiday Inn.

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