New look Holiday Inn

InterContinental is testing a new prototype for its key midmarket Holiday Inn brand. The first property is at Gwinnett Center in Georgia. It is an ...

The new look sees the introduction of contemporary furniture, high-speed internet connections, flat televisions, menus on portable computer tablets and extra-large showers. But it is also back to the future for the brand as it is using vintage photographs from founder of the chain Kemmons Wilson.

The new look sees the introduction of contemporary furniture, high-speed internet connections, flat televisions, menus on portable computer tablets and extra-large showers. But it is also back to the future for the brand as it is using vintage photographs from founder of the chain Kemmons Wilson.

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