'Boutique Hotels can beat the boredom
In recent years the UK's hotel industry has undergone a revolution, inspired by the rise of the design-conscious boutique hotel. As the demand for a higher quality, more intimate level of service increased and people expected more for their money and an attention to detail almost uniquely reserved for the top end of the market, the likes of Hotel du Vin, Malmaison and the Alias chain of hotels capitalised.