PS Hospitality's Driving Revenue Program, a series of integrated hotel marketing programs including GDS Reservations, Internet Distribution, and Search Engine Optimization, have resulted in a dramatic increase in e-distribution bookings and reduced channel management costs.

PS Hospitality developed a customized program for the Riviera designed to increase its hotel bookings by strengthening the resort's online presence in the Global Distribution Systems (GDSs), Internet Distribution Sites (IDSs) and travel portals, and search engine placements with Google, Yahoo, AlltheWeb, MSN and AltaVista.

By using these strategic channels more effectively together with creative electronic marketing strategies, The Riviera is positioned to increase overall occupancy, maintain average daily rate (ADR), and reduce channel management costs.

'Vegas is a very competitive market where deep discounting and low cost that reduce ADR and lower profits are primary traffic generators', said Ms. Billie Forsstrom, Director of Reservations, The Riviera Hotel & Casino. 'Since implementing PS Hospitality's e-distribution channel strategies, we've experienced an immediate return on investment with a 37% increase GDS and Internet bookings, while at the same time maintaining profitable, consistent rate levels.'

'The Riviera is a totally unique entertainment venue offering the passion and excitement of nostalgic Las Vegas', said Phillip Saims, President of PS Hospitality™. 'Our approach was to translating its value into the language of the GDS and Internet to drive the lowest cost booking through e-distribution, capturing new business through travel agents, Internet travel portals and online searches. This multi-channel strategy creates efficiencies and continuity, reduces maintenance time, and ultimately can reduce channel management costs up to 5%.'